Alberta Central is the central banking facility, service bureau, and trade association for Alberta's credit unions. They provide innovative products, services, and partnerships to help credit unions succeed. Their target audience is Alberta's credit unions and their members. Alberta Central's unique selling proposition is its focus on advancing the "credit union difference," emphasizing community ownership and member benefits, such as profit sharing and local community involvement. They support credit unions through government relations, research, and economic insights, enhancing their market leadership and awareness[1][3].