The Alberta Insurance Council (AIC) is an industry-funded regulator that licenses and oversees insurance agents, brokers, and independent adjusters in Alberta. It offers services such as licensing, complaint investigations, and professional qualification assessments. The AIC's target audience includes insurance professionals and consumers. Its unique selling proposition is protecting Alberta insurance consumers by ensuring high standards among insurance professionals, all while being funded by the industry itself, not taxpayers. This model allows the AIC to operate independently and focus on consumer protection and industry regulation.