Aldermore Bank provides financial services to small and medium-sized businesses and personal customers. Services include asset finance, invoice finance, commercial and residential mortgages, and savings products. The bank targets underserved SMEs and homeowners, offering a modern, digital infrastructure without traditional branch networks. Its unique selling proposition is a customer-centric approach with transparent operations, leveraging its legacy-free systems to deliver straightforward banking solutions. Aldermore's focus on asset-backed lending and strong customer feedback mechanisms set it apart as a challenger bank. It is now part of the FirstRand Group, enhancing its capabilities and reach.