ALDI SUD is a discount retail chain focusing on grocery and household goods, offering quality products at affordable prices. It operates over 7,000 stores across 11 countries, including Germany, the UK, and the US. Services include a core product range and weekly special buys, with some countries offering online shopping and additional services like travel bookings. The target audience is budget-conscious consumers seeking value. ALDI SUD's unique selling proposition is its efficient business model, providing high-quality products at significantly lower prices than traditional retailers, emphasizing sustainability and customer value[1][3][5].