The Association of the Luxembourg Fund Industry (ALFI) promotes Luxembourg as a leading cross-border investment fund center. It represents over 1,500 investment funds and service providers, including asset managers, custodian banks, and legal firms[1][2]. ALFI's services focus on sustainable investing, mainstream and private assets, facilitating global economic sustainability[1]. The target audience includes investors and financial institutions. ALFI's unique selling proposition is its role in championing sustainable investing and empowering Luxembourg's position in the global fund industry, making it a hub for cross-border fund distribution[1][2].