Alior Bank SA is a universal bank in Poland, offering services to both individuals and businesses. It provides traditional banking products alongside innovative solutions like mobile payments (e.g., BLIK, Apple Pay) and online banking. The bank targets over 4 million customers and 180,000 companies, focusing on customer experience and digitalization. Its unique selling proposition is combining traditional banking with cutting-edge technology, aiming to be "more than a bank" by enhancing customer life through personalized digital services and supporting green transformation initiatives. This approach sets it apart in the Polish banking sector.