The Alliance for Lifetime Income is a non-profit 501(c)(6) organization based in Washington, D.C., focused on educating Americans about the importance of protected lifetime income in retirement. They offer educational resources, tools, and research to help build retirement income strategies. Their target audience includes consumers and financial professionals. The unique selling proposition is their emphasis on annuities as a key component of retirement security, aiming to bridge the gap between academic research and practical solutions to ensure Americans have sufficient income throughout their retirement. They also operate the Retirement Income Institute for scholarly research.