Alliant Credit Union is a digital-first financial cooperative offering high-yield deposit products with minimal fees. Services include savings, checking, CDs, retirement and investment options, and financial education tools. Their target audience is individuals seeking competitive rates and low fees. The unique selling proposition is their high APYs, surcharge-free access to over 80,000 ATMs, and no overdraft fees, making them ideal for those comfortable with online banking. Membership is accessible through various eligibility methods, including donations to supported causes[1][2][3].