Allianz Ayudhya Assurance Public Company Limited is a leading insurance provider in Thailand, offering a range of group insurance products. They specialize in group employee benefits, holding a significant market share as the second-largest provider. Their services aim to provide security and peace of mind to Thai families. The target audience includes businesses and individuals seeking comprehensive insurance coverage. The unique selling proposition (USP) of Allianz Ayudhya lies in its customer-centric approach, robust product offerings, and commitment to delivering security solutions tailored to the needs of Thai families and businesses[1].