Allianz Italia, part of the global Allianz Group, offers a wide range of insurance services including life, health, and property & casualty insurance. Their target audience includes both individuals and businesses. The company provides customized insurance solutions tailored to local and international risks, leveraging technical expertise and experience. The unique selling proposition (USP) of Allianz Italia is its ability to deliver complex, individually tailored insurance solutions with a strong local presence and global consistency, ensuring comprehensive coverage for diverse risks such as business interruption, cyber incidents, and climate change[1][3].