Alphabet International is a leading European business mobility provider, offering solutions beyond fleet management and commercial vehicle supply. They design innovative mobility solutions to make business travel seamless across borders. Their services include operational leasing, financial leasing, and car-sharing programs like AlphaCity. Their target audience is businesses operating globally, particularly in Europe, Asia, and South America. The unique selling proposition is their comprehensive network and ability to provide tailored mobility solutions, making them a one-stop-shop for international business mobility needs[3].