Alpian Bank is a Swiss digital private bank launched in 2022, offering a hybrid model combining traditional banking expertise with cutting-edge technology. It provides everyday banking services, personalized investment advice via video calls, and wealth management solutions. Alpian targets the mass affluent segment, democratizing access to premium banking services. Its unique selling proposition is offering private banking services at a competitive management fee of 0.75%, along with favorable exchange rates and competitive interest rates, making it accessible to a broader audience than traditional private banks[1][2][3][5].