Alterna Savings is a Canadian credit union offering full-service banking, investment management, and online brokerage services. It serves over 217,000 members across Ontario through 46 branches and digital channels. Alterna provides access to over 43,000 surcharge-free ATMs in North America. Their target audience includes individuals and businesses, particularly those in the cannabis industry, for which they were the first financial institution to offer services. The unique selling proposition is their commitment to community support and innovative financial services, such as micro-loans and digital banking solutions, positioning them as "the good in banking" with a focus on member well-being and community development[1][2][5].