Altromercato is Italy's leading fair trade organization, established in 1988. It builds ethical supply chains globally, promoting sustainable and equitable commerce. The company offers a range of fair trade products, supporting producers in over 40 countries. Their target audience includes consumers seeking ethical and sustainable products. Altromercato's unique selling proposition is its commitment to fair trade principles, focusing on people, planet, and prosperity. It operates as a social enterprise, guided by a strict ethical code, and supports development projects through the Fondazione Altromercato[1][2][4].