The American Council of Life Insurers (ACLI) is a trade association advocating for the life insurance industry. It supports 275 member companies offering life insurance, annuities, retirement savings, and supplemental benefits, helping 90 million American families achieve financial security[1][2]. ACLI's target audience includes policymakers, insurers, and consumers seeking financial protection. Its unique selling proposition is its comprehensive advocacy and research, such as the Life Insurers Fact Book, which provides industry insights and trends[2][3]. ACLI's mission is to safeguard financial security through public policy and industry support[3].