American Hartford Gold specializes in helping individuals invest in precious metals like gold, silver, and platinum. They offer physical delivery or storage within retirement accounts such as IRAs, 401Ks, and TSPs[1][2]. Their target audience includes those seeking to diversify their portfolios and protect retirement savings[5]. The company's unique selling proposition is its commitment to exceptional customer service, transparency, and a Buyback Commitment, ensuring easy access to funds when needed[2][3]. They are highly rated by the BBB and recommended by notable figures like Bill O'Reilly[1][2].