The American Land Title Association (ALTA) is a national trade association founded in 1907, representing over 6,400 title insurance companies, agents, and attorneys. ALTA provides services such as title searches, examinations, and insurance to protect property owners and lenders against title defects. Their target audience includes real estate professionals, lenders, and consumers. ALTA's unique selling proposition is its role in setting industry standards and providing educational resources, ensuring safe and accurate real estate transactions. They also offer policy forms licensing and maintain a marketplace for industry products and services[1][3][5].