American Savings Bank (ASB) is a federal savings bank headquartered in Honolulu, Hawaii. It offers a range of financial services including personal and business accounts, lines of credit, home loans, and online banking solutions[1][2]. ASB's target audience includes individuals and businesses in Hawaii. Their unique selling proposition is their local focus and commitment to community, providing personalized banking services tailored to Hawaii's unique needs[1][3]. The bank recently became independent after a sale, allowing it to focus more on local operations[3].