The American Stock Exchange (AMEX), now known as NYSE American, is a stock exchange that specializes in trading small-cap stocks and exchange-traded funds (ETFs). It offers a platform for companies that cannot meet the strict listing requirements of larger exchanges like the NYSE. The exchange uses market makers to ensure liquidity and an orderly market. Its unique selling proposition is providing a listing option for smaller, entrepreneurial companies, offering them increased visibility and access to capital. The target audience includes these smaller companies and investors interested in such stocks[3][5].