Ameris Bank is a full-service financial institution offering traditional banking, lending, treasury management, wealth management, and mortgage solutions. It serves communities in the Southeast and Mid-Atlantic, including Alabama, Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, and Virginia. Their unique selling proposition is a commitment to community engagement and personalized service, aiming to provide "financial peace of mind." Ameris Bank targets both personal and business customers, focusing on local community support and financial solutions tailored to individual needs. The bank's brand emphasizes trust and community involvement, highlighted by its Lion logo symbolizing strength and reliability.