Company Overview: Amica Insurance is a mutual insurance company founded in 1907, offering auto, home, marine, umbrella liability, and life insurance products. It is the oldest mutual insurer of automobiles in the U.S. and operates with a focus on customer service and financial stability. Services: - Auto Insurance - Home Insurance - Marine Insurance - Umbrella Liability Insurance - Life Insurance Target Audience: Individuals and families seeking personal insurance coverage. Unique Selling Proposition (USP): Amica's USP is its exceptional customer service, financial stability, and the option for policyholders to share in profits through dividend policies.