Amref Health Africa UK is a charity focused on improving healthcare in Africa. It partners with communities to strengthen health systems, improve access to healthcare, and address critical health challenges like maternal and child health, HIV/AIDS, and malaria[1][5]. Their services include training health workers, developing mobile learning solutions, and providing air ambulance services[5]. The target audience is underserved communities across Africa. The unique selling proposition is being an Africa-led organization that listens to local communities, ensuring sustainable and community-driven health solutions[5].