Analytic Partners is a global leader in commercial analytics, founded in 2000. They provide adaptive solutions through their platform, GPS-Enterprise, to help businesses make data-driven decisions. Services include marketing mix modeling, multi-touch attribution, and customer segmentation. Their target audience is multinational brands seeking to enhance marketing effectiveness. The unique selling proposition is their ability to integrate technology, data science, and consulting to deliver a unified approach to enterprise-wide decision-making, empowering brands to adapt analytics for strategic growth and customer relationship strengthening[1][3][5].