The Anand Rathi Group is a financial services company founded in 1994 by Anand Rathi and Pradeep Kumar Gupta. It offers a wide range of services including investment services, private wealth management, institutional equities, investment banking, broking, and NBFC. Their target audience includes retail investors, institutional clients, and high net worth individuals. The unique selling proposition (USP) of Anand Rathi is its customer-centric approach combined with digital innovation, providing high-tech platforms for easy investment and management of financial assets[1].