Anchoria Asset Management is a financial services company based in Lagos, Nigeria, offering active investment products to institutional and individual investors. Their services include fixed income, money market, and mutual funds, focusing on capital preservation and income generation[1][3]. The target audience includes both individuals and institutions seeking diversified investment options. The unique selling proposition is their ability to provide tailored investment solutions with a focus on risk management and financial planning, leveraging their expertise in Nigerian financial markets[1][3]. They also offer a mobile app, SEEDs, for easy investment management[3].