Animal Friends Insurance is a prominent pet insurance company based in the UK, founded in 1998. It offers a range of insurance services for pets, including dogs, cats, and horses, and is known for donating to animal charities worldwide[1][4]. The company was acquired by Pinnacle Pet Group in April 2023[1]. Animal Friends Insurance has also partnered with Costco to offer discounts and veterinary services to its members[1]. Key Facts: - Founded: 1998 - Headquarters: Amesbury, Wiltshire, UK - CEO: Westley Pearson (though Richard Mills is mentioned in some contexts as CEO, possibly indicating a change or different roles)[2][4] - Services: Dog, cat, horse, and rider insurance - Charitable Contributions: Over 8.5 million donated to animal welfare charities[4] - Partnerships: Collaborations with companies like Costco and WNS for AI-driven claims processing[1][4] Note: There is another organization named Animal Friends based in Pittsburgh, which is a companion animal welfare organization, but it is unrelated to Animal Friends Insurance[5].