Annapurna Finance Pvt. Ltd. is a leading Non-Banking Microfinance Institution (NBFC-MFI) in India, established in 2009. It provides financial services like agricultural loans, small business loans, insurance, and home improvement loans to economically weaker sections, focusing on women empowerment[1][3]. The company uses a Self Help Group (SHG) model, distinct from the common Joint Liability Group (JLG) model[1]. Its unique selling proposition is its holistic approach to financial inclusion, offering financial and technical education to strengthen entrepreneurial skills[3]. The target audience includes poor households and micro-enterprises in underserved areas across India[1][3].