Aparium Hotel Group is a lifestyle hotel company founded in 2011, specializing in unique, independent hotels in underserved U.S. markets. They offer upscale accommodations, locally curated food and beverage experiences, and elevated services. Their target audience includes discerning travelers and locals seeking authentic cultural connections. Aparium's unique selling proposition is its "Translocal Hospitality" philosophy, which emphasizes integrating hotels into local communities, celebrating each city's distinct character, and providing memorable stays through design-forward and culturally relevant experiences[1][2][3].