Apex Benefits is Indiana's largest employee benefits consulting firm, focusing on group insurance programs. They offer services including medical, pharmacy, disability, life, and retirement solutions, along with population health management and benefits communications. Their target audience is employers seeking to enhance employee benefits to attract and retain talent. Apex Benefits' unique selling proposition lies in leveraging predictive analytics and data-driven strategies to create custom solutions, making them a leader in employee benefits strategy and consulting[1][2][4].