ApexHealth offers Medicare Advantage Prescription Drug plans (MAPD), combining Medicare Parts A, B, and D. They provide additional benefits like dental, hearing, vision, and fitness memberships beyond Original Medicare. Their services include a network of healthcare providers and pharmacies, with customer support available through various channels. The target audience is primarily Medicare-eligible individuals. The unique selling proposition (USP) of ApexHealth is its comprehensive coverage and additional benefits not covered by Original Medicare, along with a user-friendly enrollment process and customer support system[2].