APMEX, Inc. is a leading online retailer of precious metals, offering gold, silver, platinum, and palladium products. They provide a wide range of bullion, coins, and numismatics, along with services like secure storage and educational resources. Their target audience includes investors and collectors. APMEX's unique selling proposition is its extensive product selection, fast shipping, and exceptional customer service, making it a trusted source for precious metal investments. They are an Authorized Purchaser of U.S. Mint bullion and have partnerships with major mints worldwide, enhancing their credibility and offerings[1][2][3].