AppFolio is a software-as-a-service (SaaS) company providing solutions for the real estate industry. They offer AppFolio Property Manager for property management and AppFolio Investment Manager for real estate investment management. Their services include accounting, marketing, leasing, and management tools. The target audience includes property managers and real estate investors. The unique selling proposition is the automation and centralization of real estate management processes, enhancing productivity through AI and best-in-class integrations via the AppFolio Stack Marketplace[1][3][5].