The Appraisal Institute of Canada (AIC) is a leading real property valuation association, established in 1938. It offers prestigious designations like AACI and CRA, ensuring high standards in appraisal services. AIC provides unbiased appraisal, review, consulting, and reserve fund planning services for residential, commercial, and industrial properties. Their target audience includes real estate professionals, lenders, and property owners. The unique selling proposition is the rigorous professional development and adherence to Canadian Uniform Standards of Professional Appraisal Practice (CUSPAP), making AIC members trusted experts in real estate valuation[1][2][5].