APPROVE is a B2B equipment financing platform designed to streamline financing processes for equipment sellers. It offers seamless integration of financing options into sales processes, including quotes, website applications, and in-store solutions. APPROVE connects sellers with a network of top lenders, increasing approval rates and sales. The platform is free for equipment dealers, distributors, and OEMs. Its unique selling proposition is providing multiple lender options, enhancing approval chances and offering a cost-free service to sellers, thereby transforming their sales strategies. The target audience includes B2B equipment sellers and buyers across various industries.