Apptio is a Technology Business Management (TBM) solutions provider, offering cloud-based SaaS applications to manage IT costs, quality, and value. Their services include cost transparency, IT benchmarking, and business insights. Apptio targets IT leaders across various sectors like finance, healthcare, and technology. Their unique selling proposition lies in providing actionable financial and operational insights to optimize IT investments and improve decision-making. Recently acquired by IBM, Apptio's solutions help organizations scale Agile, manage cloud spend, and optimize IT operations[1][3][5].