AQR Capital Management is a global investment management firm that combines economics, behavioral finance, data, and technology to deliver results for clients. They offer a broad range of diversified investment strategies, including portfolio management and investment advisory services[2][5]. Their target audience includes institutional investors and financial institutions seeking sophisticated investment solutions. AQR's unique selling proposition is its quantitative approach, leveraging insights from behavioral finance and data analysis to challenge traditional investment beliefs and provide innovative strategies[2][3]. This approach helps them differentiate themselves in the market by offering resilient and diversified investment options.