ARAG Legal Insurance provides affordable legal services, connecting customers with local attorneys for various legal matters. Their services include legal consultation and representation for issues like divorce, estate planning, and consumer protection[4]. The target audience includes individuals and employers seeking legal insurance benefits[2]. ARAG's unique selling proposition is offering 100% coverage of network attorney fees for most covered matters, making legal services more accessible and affordable[5]. This approach aligns with their founding principle of ensuring everyone can assert their rights, regardless of financial means[3].