Ariel Investments is a global asset management firm specializing in small and mid-capitalized U.S. stocks. Founded in 1983 by John W. Rogers, Jr., it offers services to individual and institutional investors through mutual funds and separate accounts. Ariel's unique selling proposition is its "active patience" strategy, holding stocks for longer periods than typical funds. The company targets a diverse range of investors, emphasizing long-term capital appreciation. Ariel also supports minority-owned businesses through initiatives like Project Black. Its leadership is closely tied to philanthropic and political circles, enhancing its commitment to community development.