Arienne Associates is an IT services company based in Kalamazoo, Michigan, offering business technology solutions including servers, networking, VoIP phones, data recovery, and custom application development. Their services cater to small businesses and corporations, focusing on strategic planning and implementation of business technology. The target audience includes local businesses seeking outsourced IT support. The unique selling proposition (USP) is their Max Managed Services program, which provides proactive management, quick response times (less than 19 minutes), and personalized service, enhancing user productivity and reducing IT hassles[1][3].