ArifPay is Ethiopia's first mobile point of sale (MPOS) system, offering digital payment solutions through its ArifPOS platform. It provides both mobile and smart POS systems for merchants, banks, and consumers, facilitating electronic transactions and real-time insights. The company targets businesses and individuals in Ethiopia, particularly those in retail, healthcare, and delivery services. ArifPay's unique selling proposition is its innovative mobile payment technology, allowing for flexible and accessible payment options in a largely unbanked region. This positions ArifPay as a leader in Ethiopia's fintech sector, enhancing financial inclusion and digital commerce capabilities[1][3][5].