Arity is a mobility data and analytics company that transforms driving data into actionable insights to make transportation smarter, safer, and more useful. They offer services primarily to insurers, marketers, developers, and the public sector, focusing on predictive analytics for risk assessment and decision-making. Their target audience includes auto insurance companies, mobile app providers, and vehicle manufacturers. Arity's unique selling proposition lies in its ability to connect driving behaviors with actual loss costs, providing highly predictive measures of driver risk. This enables more accurate risk pricing and targeted marketing strategies.