Arizona Public Service (APS) is Arizona's largest electric utility, serving over 1.4 million customers across the state. APS generates, transmits, and distributes electricity using various resources, including solar, nuclear, and gas. Their services include electricity installation, transmission, and distribution. The target audience is residential and commercial customers in Arizona. APS's unique selling proposition is its commitment to providing reliable, affordable, and clean energy, with a goal of achieving 100% carbon-free electricity by 2050, while maintaining a strong focus on community support and safety initiatives[1][3][5].