Arkansas Blue Cross and Blue Shield is a not-for-profit, mutual insurance company offering health and dental plans for individuals, families, and groups. Services include Medicare Advantage, Supplement, and prescription drug options, as well as ancillary products like accident and life insurance[1][3]. Their target audience is Arkansans seeking affordable insurance. The unique selling proposition is their not-for-profit structure, where nearly 85% of premiums are used for customer benefits, ensuring community-focused care without stockholder dividends[3]. This model emphasizes financial stability and community commitment, distinguishing them from commercial insurers[3].