Armbruster Capital Management is an SEC-registered investment advisory firm providing wealth management and investment services to high-net-worth individuals, families, and institutions. They offer corporate retirement plans and use a factor-based investing approach, leveraging academic research to guide their strategies. Their services include diversified asset allocation, tax-efficient investing, and alternative investments. The target audience includes affluent individuals and institutions seeking long-term financial strategies. The unique selling proposition is their focus on evidence-based investment models over business growth, prioritizing client needs and fiduciary duties[1][2][5].