Arrow Financial Corporation is a bank holding company based in Glens Falls, New York, with over $4.4 billion in assets. It provides banking, insurance, and wealth management services across northeastern New York through its subsidiaries, including Arrow Bank National Association. Services include online and mobile banking, mortgages, commercial loans, and investments. The target audience is local communities and businesses. The unique selling proposition is its commitment to personalized, local service while offering a broad range of financial products, maintaining stability and community engagement[1][3][5].