Arvest Bank is a community-based financial institution serving Arkansas, Kansas, Missouri, and Oklahoma. It offers a range of services including checking accounts, savings accounts, CDs, and money market accounts. The bank is known for its local branch network, highly rated mobile app, and competitive CD rates. Its target audience is primarily regional customers seeking personalized banking services. The unique selling proposition of Arvest Bank is its blend of local community focus with modern digital banking tools, providing a personalized experience for its customers. This approach helps differentiate it from larger national banks.