ARW Home (American Residential Warranty) offers home warranty plans covering major appliances and systems, providing protection against unexpected repair costs. Their target audience is homeowners seeking budget security. Services include 24/7 service contracts for repairs or replacements. Unique Selling Proposition (USP): ARW Home provides customizable home protection plans with top-tier partners, ensuring reliable service and customer satisfaction. Partnerships with GE Appliances and Lowe's enhance their offerings, allowing for efficient appliance replacements and special discounts. This positions ARW Home as a leader in home protection services, emphasizing customer satisfaction and comprehensive coverage[1][3][4].