Asbury Automotive Group is a Fortune 500 company and one of the largest automotive retailers in the U.S., operating 152 dealerships across 14 states. They offer new and used vehicles, parts and service, finance and insurance products, and vehicle protection services through Total Care Auto. Their target audience includes vehicle buyers and owners seeking comprehensive automotive solutions. Asbury's unique selling proposition is its guest-centric approach, innovative technologies like Clicklane, and a commitment to operational excellence, providing a seamless and personalized customer experience. This approach helps differentiate them in the competitive automotive retail market.