ASFA (Association of Superannuation Funds of Australia) is the peak policy, research, and advocacy body for Australia's superannuation industry. Established in 1962, ASFA works to ensure the best retirement outcomes for fund members through evidence-based advocacy and policy influence[1]. They offer learning courses, industry events, and research tools to support the superannuation sector[1]. Their target audience includes superannuation funds and industry professionals. ASFA's unique selling proposition is its comprehensive advocacy and educational resources aimed at enhancing retirement outcomes, making it a leading voice in the Australian superannuation industry[1][3].