The Preserve Pipa movement is an initiative by the members of the Association of Hoteliers of Tibau do Sul and Pipa (ASHTEP) and the Pipa Convention & Visitors Bureau in support of real sustainability. The Movement recognizes that sustainability depends on a threefold approach, which also takes into account economic and social factors, in addition to natural ones. Therefore, actions related to promoting and advertising the destination, supporting local events, generating employment and income, and workforce training are among the main actions of the group.